Zoi Zhu

Multidisciplinary Designer

Zoi is a New York-based multidisciplinary designer and photographer whose creative practice spans branding, web design, and development. Driven by a passion for transforming ideas into meaningful visual experiences, her work seeks a delicate balance between the joy of creation and the discipline of realization. She approaches design as a bridge that connects brands with their audiences, firmly believing that the most impactful work happens where imagination meets intention, and where feeling unites with function.

As a visual storyteller and technical craftswoman, Zoi combines research, precision, and experimentation to create designs that are both aesthetically refined and emotionally resonant. Her portfolio features high-profile campaigns and acclaimed works across diverse sectors—from global lifestyle brands to premier real estate developers. Prominent highlights include her contributions to the Nike 60th Anniversary project, the award-winning branding for Lido, and impactful collaborations with industry leaders such as RXR and Rockefeller. These standout collaborations reflect her ability to weave authentic brand stories and her ongoing exploration of how multidisciplinary design can elevate commercial and cultural narratives.

Alongside her hands-on creative practice, Zoi’s commitment to design excellence has earned her significant industry recognition. She is an Awwwards nominee and a recipient of prestigious Graphis Gold and Silver awards. This strong foundation in both the artistic and technical facets of the industry continually informs her evolving practice, empowering her to craft holistic, engaging experiences that leave a lasting global impact.